Humans of the CSIA Alberta

Categories: Digital Marketing

Objective: Create images for the social media project Humans of the
Canadian Ski Instructors’ Alliance (CSIA) Alberta.

Background: This campaign featured level 3 & 4 CSIA members who are role models for making the ski industry into a life-time career. Every week a different member was featured with a photo and a bio. This campaign started on Canada Day 2017 therefore it needed to incorporate the Canada 150 logo.

Results: An image that represents the CSIA brand in a neutral way so that the featured members stand out. The background image was blurred so that the overlaid text is easy to read, consequently, it also gives the image a filtered look, perfect for social media.