DMS Connect Brand Collateral
Categories: Digital Marketing, Print Marketing
Background: DMS Connect is a Canadian family-run marketing company, catering specifically to real estate professionals.
Objective: Create various collateral pieces that were consistent with their current branding. The following is a quick look at some of the items I created.
Welcome Package: Create a Welcome Package that would inform new clients about the program they subscribed to, provide helpful resources for the future, and reassure them that they made the best decision to go with DMS Connect.
Facebook Marketing: Before this project DMS Connect did not have any social media presence. Like any good marketers they needed a plan with goals before jumping into social media. DMS’s goals were to provide clients with valuable industry related content and promote products. They also wanted to have a lighter more relaxed tone. From this the following categories were created: #MarketingMondays, Promotion Wednesday, and Friday Funnies.
Email Signatures: DMS Connect wanted a way to remind clients of current events happening at the DMS headquarters. So in addition to promoting it on Facebook and sending out newsletters a series of email signatures were created to give clients a reminder.