Categories: Print Marketing
Objective: Design a business card for Blue Imp that matches their branding.
Background: Blue Imp is a family-owned, Alberta-based company that designs and manufactures playground equipment.
Results: The front of the card is professional and straight to the point, reflecting the high quality that the award-winning equipment offers. This contrasts with the back of the card, which has a fun personality that evokes memories of laughter and play. The illustration of playground equipment models Blue Imp’s equipment. This is so clients viewing the card will see the same equipment in the catalog, on the website, and maybe even as part of their own projects.